Svenska Spel and ATG are the state-owned monopoly when it comes to gambling. It began in 1997 when the pools service and the country’s lottery joined forces. Svenska Spel operates all the land-based casinos in the country and runs the lotteries. They also determine which games can appear in Swedish land-based casinos.

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Relax Gaming’s list of operator partners never seems to stop growing these days, and the iGaming content aggregator and supplier today announced its latest partnership with a major gambling operator.

Under a recently signed deal, Relax Gaming has agreed to deliver an extensive portfolio of onlinecasino games to Svenska Spel, one of the leaders in the provision of B2C gambling services in the regulated Swedish market.

The deal will see Relax Gaming supply its in-house developed gaming titles to Svenska Spel’s online gambling platform Svenska Spel Sport & Casino. The Swedish operator launched said platform last year following the reorganization of the local iGaming space.

The partnership between Relax Gaming and Svenska Spel covers some of Relax Gaming’s best performing proprietary titles, including Snake Arena, Money Train, and recently released Hellcatraz.

Jonas Nygren, VP Casino at Svenska Spel Sport & Casino says that the addition of more slots to the casino is always great. Since Red Tiger has some strong offerings it will keep Swedish players busy and keep them coming back for more. Red Tiger’s deal with Svenska Spel is the latest expansion for the company in March.
Sweden´s Svenska Spel is launching Verisec’s Freja eID technology as part of an effort to enhance its customer identification processes. More ways to sign-in, less friction In May 2019, Svenska Spel agreed and Freja eID started the to integrate the solution across its Svenska Spel Tur Casino and sport platforms.
Svenska Spel is the first World Lottery Association member Red Tiger has delivered its slots range to. The provider’s partnership with the Swedish operator was the latest revealed this month. Red Tiger announced earlier that it has teamed up with rapidly growing iGaming group Glitnor and has agreed to supply the company with its entire games.
A customer survey conducted by former Swedish monopoly operator Svenska Spel has highlighted the ineffectiveness of temporary restrictions on online casino gameplay. The survey questioned 400 Svenska Spel customers who reached the SEK5,000 (£430) weekly deposit limit, at which point their accounts were restricted.

In addition, Svenska Spel will also be offered access to Relax Gaming’s wide range of aggregated content from its Silver Bullet and Powered By studio partner programs, including hit casino titles from the likes of Kalamba Games and Fantasma Games.

Scandinavian Expansion

The partnership with Svenska Spel adds another major Scandinavian online gambling company to Relax Gaming’s client network.

In addition to this, the deal will further cement the provider’s foothold in the important Swedish market as well as across the entire region.

As part of its Finnish expansion campaign, Relax Gaming announced earlier this year a similar content delivery partnership with Veikkaus, a state-run gambling operator that is the only entity authorized to conduct gambling services on the territory of Finland.

Relax Gaming this year celebrates its tenth anniversary. The company’s content aggregation platform has amassed more than 1,000 proprietary and third-party studio games over the past decade.

A Huge Growth Opportunity

Commenting on their partnership with Svenska Spel, Relax Gaming CCO Daniel Eskola said that teaming up with the Swedish gambling operator “presents a huge opportunity for growth in the Scandinavian region and underlines the appeal of our offering with the industry’s most established operators.”

Mr. Eskola went on to say that their alliance with Svenska Spel is a milestone in their business journey and that they are looking forward to working closely with the Swedish operator and to supply it with “quality content that has proven popularity.”

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Svenska Spel Head of OnlineCasino Niklas Örtbrant praised Relax Gaming for its “speed, flexibility, and business simplicity” and said that they are excited to be gaining access to the supplier’s wide variety of casino games that are available through its platform.

The official added that both Relax Gaming’s proprietary and aggregated content “contain must-have online slot titles that we expect to be a big hit with our players” and to help the operator meet the ever-growing demand for innovative onlinecasino content.

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Scandinavian Expansion

A Huge Growth Opportunity

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